Tuesday, September 10, 2013

History Series: Rocky Patel Cigars

 
If you look at the many examples of American success stories, you will find common threads in them all. Determination, passion, and a desire to give their family a better life, are just a few common denominators. Rocky Patel, who was born in India with a birth name of Rakesh Patel, has these same characteristics. At a young age, Rocky immigrated to the U.S. where he attended law school and  became a Hollywood attorney to stars like, Gene Hackman and Arnold Schwarzenegger.  Spending hours on the movie sets with his clients, the actors would sit around and smoke cigars. It was there that Rocky was introduced to cigars and quickly fell in love with them. Pretty soon cigars became Rockys' passion, which eventually led to him selling his law practice and creating his own brand of cigars. For the next five years, Rocky spent vast amounts of time in Honduras, learning the cigar trade. Everything from the growing process, fermentation, blending, and production.

In the mid 1990's, Indian Tabac by Rocky Patel was born. Rocky introduced the cigar to his long time former client, Arnold Schwarzenegger.  Rocky starting putting on cigar dinners at Arnold's former restaurant, Schatzi in Santa Monica. The dinners led to Hollywood celebrities smoking Rocky's cigars and created a cult following in Hollywood. With this success, Rocky took to the road and started introducing his cigars to the shops around the country. All the while, he never stopped blending. He created hundreds of different blends trying to figure out the process, learn the trade, and cultivate his palette.

In 1997, Rocky released the  Indian Tabac Super Fuerte, which he recounts in an interview with Cigar Aficionado Magazine, as being his first real step forward in the industry. In his own words, “I think the graduation cigar had to be the Indian Tabac Super Fuerte. It was one of the first rich, fuller-bodied cigars on the market. When we came out with that cigar there weren't too many cigars with that boldness, that richness, that character, all mixed in together. That was our groundbreaking cigar.”

In 2002, Rocky changed the company name from Indian Tabac to Rocky Patel Premium Cigars. Since then, he has never looked back. In the late 1990's, he was producing around 1.75 million cigars, compared to today, where he produces tens of millions of super premium cigars. Now with dozens of cigar lines under his belt, numerous Best Buy awards, and literally dozens of 90+ ratings, the name Rocky Patel Cigars has come to be known as one of the finest premium cigar brands on the market.

In 2010, Rocky opened up his first luxury cigar lounge called, Burn, in Naples Florida. In addition, Rocky has launched his own Rocky Patel Luxury Lifestyle Collection, which not only includes cigar accessories like premium exotic lighters, and ashtrays, but finely crafted silk shirts and other amenities. It's safe to say that you only have to look at the history behind the man called Rocky Patel, to see a true American success story. It is one that all would love to duplicate.

Rocky Patel Cigars

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